UBER + Mass Transit: First and Last Mile Connectivity Nick ...

UBER + Mass Transit: First and Last Mile Connectivity Nick ...

UBER + Mass Transit: First and Last Mile Connectivity Nick Juliano Public Affairs Manager for the Southeast Uber Technologies [email protected] What does a rideshare company have to do with mass transit? 2016 APTA Quite a lot, and Likely More to Come Rideshare provides first mile/last mile connectivity beyond existing stations and routes People are using rideshare as a supplement, not substitute to public transit Ridesharing can extend the effective range of stations by providing affordable, fast transportation to those without cars Ridesharing can reduce traffic congestion

on roads feeding to heavy rail stations Ridesharing can reduce parking challenges at stations without lots Study on Rideshare and Mass Transit: UBER is proud to have current partnerships with 14 transit agencies nationwide

California / POOLtrain, LA Metro, San Diego, LAVTA Florida / PSTA, Metrorail Georgia / MARTA New York / MTA Access-A-Ride Oregon / WTA Ohio / SORTA Texas / DARTv1, Via Massachusetts / MBTA Colorado / RTD Iowa / DART Pennsylvania/ SEPTA Seattle / SDOT, Sound Transit Minnesota / Guaranteed Ride Home UBER and MARTA Key Points 2016 8 month examination of UBER rides to and from MARTA stations shows figure has almost

tripled from 2015 (Largely due to growth in riders and driver-partners signed onto the UBER platform in Atlanta) We anticipate further growth: Rideshare and mass transit both important services sought by businesses, young professionals, and historically underserved communities Data suggests both that (1) Regular MARTA riders are using UBER to get to stations and (2) Regular UBER riders are adding MARTA to their routes to substantially reduce costs over distance Partnership Outline From UBER

$20 new user promo - MARTA Blog post Targeted email Design Assets $100 spend on Bus Ad production From MARTA

Uber link within the MARTA app Train digital ad for Last Mile partnership (2 month display) 2 King Bus ads for Last Mile partnership (2 month display) Questions? Please email Nick Juliano [email protected]

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