The 21st Century Grocery From Paper Ads to Mobile In-Store Ads Convenience of finding product right in the aisle where you are, reducing demand for eye level shelving and end of aisle displays Make
Shopping More Fun with: Impulse buying throughout the store, not just at the checkout counter Notification of product line extensions, new products and sale products with possible videos
Flexible sale time periods Sales can be based on weather, time of day, inventory, etc. Or More! People Like Positive Surprises Intrigued by or more!, the customer, standing right there may well pick up the product and be more likely to drop it into his/her
cart. Evaluation of new product/concept candy ideas Development/refinement of snack chip line extensions Previous Experience Includes:
Evaluating advertising messages for childrens juice box drinks Understanding how shoppers make instore purchase decisions Understanding the perceived advantages of kosher food among nonJewish consumers National Grocer NGA's blog covering all things independent supermarket Insights and Innovation Feb 27, 2018
By: Peter Larkin, NGA President and CEO The NGA Show wrapped up earlier this month, but I still find myself thinking about how new technology innovations are changing consumer behavior, and ultimately the retail landscape. The impact of consumer-facing technology was a huge topic among Show attendees. One of the Shows most popular workshop tracks, Tech Trends, presented fascinating updates on the latest tech ideas that are driving rapid change throughout the grocery industry. Several breakout sessions showcased innovative solutions, challenges facing all retailers, consumer-first marketing, the digital landscape, and e-commerce best practices. This year, the Shows Collaboration and Innovation Lounge also featured Tech Talks on how artificial intelligence, robots, wine kiosks, and augmented reality can help independent grocers differentiate their companies. The clear takeaway: while the overwhelming majority of consumers still shop in supermarkets the traditional way, new generations of shoppers eventually may not even set foot in a store. And those who do will have at their fingertips all kinds of
instant information on everything from nutrition facts to cooking tips all of it offered by the latest in-store applications and Internet of Things (IoT) technology, which are networks of physical objects or "things" embedded with electronics, software, sensors and connectivity. Innovation has been underway for some time, obviously. Consumers can order groceries online or through their TV for later pickup or home delivery. Browse the Apple App Store and youll find dozens of cutting-edge applications do just about everything food- wise but cook your burgers for you. However, as presenters at The NGA Show emphasized, it is the accelerating pace of innovation that is remarkable. For example, stores are increasingly employing technology to improve ease of shopping. Simply choosing an item off a store shelf can trigger a mobile coupon for that item or a competing one. Shopping carts will become virtual mobile billboards with real-time promotions triggered throughout the store. Checkout will become faster through the use of mobile apps. Meanwhile, in-store GPS mapping will track foot traffic, which store managers will use to maximize precious persquare foot sales. Overlaying all of these innovations is a burgeoning industry that is already analyzing copious amounts of
grocery sales data, which, when pared with consumer preference metrics, will yield valuable intelligence to spot trends and create new products. All these changes are adding a new addition to the C-suite: the Chief Consumer. From home delivery and curbside pickup to click and collect and more, innovation is changing the way consumers interact with retailers, and theyre putting themselves in charge. As a result, its more important than ever for retailers to incorporate consumer-first principles to meet these growing Wall Street Journal Sep. 5, 2019 Increased checkout totals Greater shopper engagement Disseminating product
Benefits information/promotions a target audience propensed to purchase Enjoyable shopping experience Futures In-store testing: shelf/aisle evaluation
In-store testing: ad/promotion impact Necessity of Market Development Last Word Funds being awarded for innovative ways to promote new products and product promotions to move the grocery into the 21st Century.
