Social Media - Vale of White Horse

Social Media - Vale of White Horse

Social Media Pros & Cons for Parish Councils What well be covering What is social media?

Tuning in what are the channels? Risk factors 5 potential trouble spots 5 great reasons to go social Defining the 5 Ws Procedures & Policies What is

Social Media? social media noun noun: social media; plural noun: social medias 1. websites and applications that enable

users to create and share content or to participate in social networking. The Social Channels Where are people talking, sharing and engaging?

218 million active users on the microblogging site. Facebook has over 1.23 Billion active users worldwide 135,000 new users join the site every day

36 million of those live in the UK - meaning over half the UK population has an account 15 million UK users of Twitter Even split of male/female use (46%/54%)

9,100 tweets per second 45% of Internet users aged 65+ use Facebook 440% of users simply use Twitter as a curated news feed

Facebook is the second most visited website in the UK, after Google Risk factors 5 potential trouble spots Reputation management Risk to your organisations reputation can come from posts on your social

media sites both your own posts and posts of others. Risk to your organisations reputation can also come from posts on someone elses social media sites that damage your organisations' reputation. Posting information about

individuals on social media can breach data protection laws. Copyright violation

Copyright protects the expression of ideas in material form. If your parish council posts or uses photos, music, text or other content on your social media sites without copyright permission, your organisation might be in breach of copyright or trademark laws. Make sure you have the copyright owners permission to use the material (e.g permission from a photographer to use their photos on your Facebook page).

5 Considerations Managing Negativity 1. Don't delay. Respond as timely as possible. 2. Be apologetic. 3. React publicly first, then take it privately.

4. Share your appreciation for their feedback. 5. Pick your battles. Social media should be fun; we all have a duty of care to ensure that everyone is treated fairly,

and to provide a safe and inclusive environment. E-harassment the use of communication technologies such as email and social media to harass or bully another person.

Going Social 5 great reasons to get your Parish Council online Defining the 5 Ws What to consider before you go ahead

Procedures & Policies Setting out a public communications and internal procedure & policy

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