Social Media Strategy Template Your tool for crafting your ...

Social Media Strategy Template Your tool for crafting your companys social strategy in 5 steps How to Use This Template With the explosion of networks, participants and content on social, a social media strategy will help you stay focused on your objectives and will allow other team members to participate in execution. This template will guide your through the steps of developing your social media strategy, providing

helpful pro tips along the way. For more information, reference our Social Media Strategy Guide . Table of Contents 1. Establish SMART social media goals 2. Audit your social media presence 3. Develop a content strategy 4. Measure your progress 5. Refine your strategy

Aligning Social Goals to Business Goals Business Goals Social Goals Brand Awareness Reach Thought Leadership

Consumption Word of Mouth Shares, Retweets Leads Actions

Sales Conversion Establish SMART Social Media Goals Input your social media goals on the next slide Pro Tips

Make your goals specific, measurable, attainable, relevant and time based Avoid goals that focus just on vanity metrics like Likes and Followers Align goals with department and overall business sales, marketing and productivity goals Social Media Goals My social media goals are: 1. Goal #1: 2. Goal #2:

3. Goal #2: Audit Your Social Presence Inventory all profiles representing your company on the next slide Pro Tip Search and note all official and unofficial pages representing your company including fan pages, rogue employee accounts and poser accounts Audit of

Social Presence Social Media Sites URL Followers Last Activity Date Action

Survey Your Target Audience Tally results about your audience on the next slide Pro Tips Distribute audience surveys in-store, via email and on social media Consider offering an incentive for completion of the survey like a discount Survey of Target Audience # of Respondents Average Age % Male

% Female % on Facebook % on Twitter % on LinkedIn

% on Other Know Your Competition Investigate what your companys competition is doing on social media and track observations on the next slide Pro Tips Compare your competitors social footprint and content against yours Look at what type of content they are creating and sharing, how often and what influencers they are interacting with

Know Your Competition Competitor Social Profiles Strengths Weaknesses Content That Resonates

Take Action Post Audit Make recommendations to optimize your companys social presence on the next slide Pro Tips Report poser accounts Delete pages that have become overrun with spam Social Audit Learnings 1. I will consider consolidating the following accounts to

simplify our social presence: 2. The gaps in our social presence based on audience survey and competitor analysis are: 3. Key takeaways learned from competition that I can apply to our company are: Develop Your Content Strategy Determine content mix and posting cadence on the next two slides

Pro Tips Use the social media content rule of thirds: of content promotes business and converts audience of content shares ideas and stories from thought leaders is original brand content Download editorial calendar template and social media content calendar template to assist your planning HERE Develop

Content Strategy 1. The type of original content that we will create and post is: 2. The type of content we will share is: 3. We will post to the following channels this frequently: X channels / X times a day Develop Content Strategy 4. The different audiences that we need to tailor content to are: 5. My editorial calendar that maps out our content release schedule

is here: Add Link 6. My social media content calendar that maps out our promotion plan is here: Add Link Measure Your Progress Use analytics tools to see how your content is performing and track on the next slide Pro Tips

Align your analytics back to your goals Examine data that measures progress towards reaching your goals Use the following go-to tools: Hootsuite Analytics (advanced analytics & custom reports), Facebook Insights & Google Analytics (who, when and how many people are viewing and interacting) Progress Social Media Channel

Top Performing Content Lowest Performing Content Action Required Refine Your Strategy Complete the questions/statements on the next two slides to

help you optimize your strategy Learnings 1. What worked well? 2. What didnt work well? Learnings 3.

Our new goals for the next period/quarter are: Goal #1: Goal #2: Goal #2: 4. Changes we will make to our strategy based on learnings are: