utube.com/watch?v=k0xgjUhEG3U&featu u.be Communication accommodation theory
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false consensus effect
Alone together 2011, Massachusetts Institute of Technology social psychologist Sherry Turkle, PhD .
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https:// www.youtube.com/watch?v=6cUU3n ZQTSo
: " "Phenomenon habitual and addictive
" "Sag sense . 20
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: https:// www.youtube.com/watch?v=818 uKCbTO3s
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http://www.theatlantic.com/technology/archi ve/2011/08/why-facebook-and-googles-conce pt-of-real-names-is-revolutionary/243171 / http:// www.zephoria.org/thoughts/archives/2011/0 8/04/real-names.html How to use social media Step 1: Build an Ark Nobody should own social media strategy in your organization. Social impacts all corners of the
company, and should be more like air (everywhere) than like water (you have to go get it). Thus, the first step in the process is to create a cross-functional team to help conceive and operate the rest of the strategy. Step 2: Listen and Compare Its an old social media strategy, but listen is still good advice thats often ignored. The reality is that your customers (and competitors) will give you a good guide to where and how you should be active in social media, if you broaden your social listening. Step 3: Whats the Point? Yes, you can use social media to help accomplish several business objectives. But the best social media strategies are those that focus (at least initially) on a more narrow rationale for social. What do you primarily want to use social for? Awareness? Sales? Loyalty and retention? Pick one.
Step 4: Select Success Metrics How are you going to determine whether this is actually making a difference in your business? What key measures will you use to evaluate social media strategy effectiveness? How will you transcend (hopefully) likes and engagement? Will you measure ROI? Step 5: analyse Your Audiences With whom will you be interacting in social media? What are the demographic and psychographic characteristics of your current or prospective customers? How does that impact what you can and should attempt in social media?
Step 6: Whats Your One Thing? It doesnt matter who you are, or what you sell, your product features and benefits arent enough to create a passion-worthy stir. How will your organization appeal to the heart of your audience, rather than the head? Disney isnt about movies, its about magic. Apple isnt about technology, its about innovation
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