Social media وسائل التواصل الاجتماعي

Social media وسائل التواصل الاجتماعي

Social media . .

... . .

: . . .

. : ( ) ( ). http://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-media/

Social exchange theory . : .

Social penetration theory

1992 Social information processing . https://

utube.com/watch?v=k0xgjUhEG3U&featu u.be Communication accommodation theory

. . . .

false consensus effect

:

Alone together 2011, Massachusetts Institute of Technology social psychologist Sherry Turkle, PhD .

. . ()

https:// www.youtube.com/watch?v=6cUU3n ZQTSo

: " "Phenomenon habitual and addictive

" "Sag sense . 20

: : " "

: https:// www.youtube.com/watch?v=818 uKCbTO3s

. : .

http://www.theatlantic.com/technology/archi ve/2011/08/why-facebook-and-googles-conce pt-of-real-names-is-revolutionary/243171 / http:// www.zephoria.org/thoughts/archives/2011/0 8/04/real-names.html How to use social media Step 1: Build an Ark Nobody should own social media strategy in your organization. Social impacts all corners of the

company, and should be more like air (everywhere) than like water (you have to go get it). Thus, the first step in the process is to create a cross-functional team to help conceive and operate the rest of the strategy. Step 2: Listen and Compare Its an old social media strategy, but listen is still good advice thats often ignored. The reality is that your customers (and competitors) will give you a good guide to where and how you should be active in social media, if you broaden your social listening. Step 3: Whats the Point? Yes, you can use social media to help accomplish several business objectives. But the best social media strategies are those that focus (at least initially) on a more narrow rationale for social. What do you primarily want to use social for? Awareness? Sales? Loyalty and retention? Pick one.

Step 4: Select Success Metrics How are you going to determine whether this is actually making a difference in your business? What key measures will you use to evaluate social media strategy effectiveness? How will you transcend (hopefully) likes and engagement? Will you measure ROI? Step 5: analyse Your Audiences With whom will you be interacting in social media? What are the demographic and psychographic characteristics of your current or prospective customers? How does that impact what you can and should attempt in social media?

Step 6: Whats Your One Thing? It doesnt matter who you are, or what you sell, your product features and benefits arent enough to create a passion-worthy stir. How will your organization appeal to the heart of your audience, rather than the head? Disney isnt about movies, its about magic. Apple isnt about technology, its about innovation

http:// www.socialmediatoday.com/content/7-rules-e tiquette-or-being-social-social-media?utm_so urce=hootsuite&utm_medium=twitter&utm_c ampaign=hootsuite_tweets iphone disorder http:// www.huffingtonpost.com/2015/01/09/iphone-separation_n_6443326.html?ncid=tweetlnkushpm g00000046

Next? Social media and relationships Crowdfunding

Recently Viewed Presentations

  • Miami Dade County Public Schools Secondary School Reform ...

    Miami Dade County Public Schools Secondary School Reform ...

    Miami Dade County Public Schools Secondary School Reform "It's dangerous to assume too little when it comes to what our children can accomplish.
  • The Solar System - Fulda

    The Solar System - Fulda

    Our Solar System. The objects that move around our star, the Sun. Planets. Dwarf Planets. Asteroids-Large rocks, not spherical that orbit the sun between Mars and Jupiter. Comets-A mass of dust, gas, and ice moving around the sun in an...
  • Franklin D. Roosevelt and the New Deal - Weebly

    Franklin D. Roosevelt and the New Deal - Weebly

    Franklin D. Roosevelt and the New Deal Redefined Democracy: Political Rights Economic Security Social Justice NRA Slogan Federal Deposit Insurance Corporation (FDIC) January 1, 1934 Guaranteed bank deposits up to $2,500 Prevented bank runs by assuring depositors that they have...
  • Weather Tools - PC\|MAC

    Weather Tools - PC\|MAC

    Times Arial Calibri Century Gothic Wingdings 2 Verdana Rockwell Bell MT Wingdings Bigsplash Verve 1_Bigsplash 1_Verve 2_Verve 3_Verve 4_Verve 5_Verve 6_Verve 7_Verve Weather Tools PowerPoint Presentation Thermometer Barometer Hygrometer Anemometer Wind Vane Rain Gauge Mrs. Bell wants to measure the...
  • Use and integration of vocabularies in digital repositories

    Use and integration of vocabularies in digital repositories

    When the user clicks the search button, the UI sends a request to the webapp for each thesaurus separately. That is, a search request specifies the name of the thesaurus, the search string and the language. The thesaurus webapp will...
  • Onomastic Variation By Don L. F. Nilsen and

    Onomastic Variation By Don L. F. Nilsen and

    Misspellings Sunkist Oranges Jello Dessert DieHard Batteries Evenflo baby bottles Klos kids' clothing Mop & Glo cleaner Sew n' Vac repairs * * Shortened Phrases * "X-Rated" Brands Sinex medicine Sominex medicine Xerox Kotex Clorox Exxon Kleenex Ford Ranger XLT...
  • Nerve activates contraction - Biology Junction

    Nerve activates contraction - Biology Junction

    Leeches are still used for treating bruised tissues and for stimulating the circulation of blood to fingers or toes that have been sewn back to hands or feet after accidents. The evolutionary significance of the coelom cannot be overemphasized. The...
  •   2 ( )    :   3 :  2    1

    2 ( ) : 3 : 2 1

    جلسه اول علم سیستماتیک تاریخچه رده بندی طبقه بندی گیاهان اصول و واحدهای رده بندی سیستم های رده بندی اهداف سیستماتیک نامگذاری گیاهان مرفولوژی ریشه مرفولوژی ساقه مرفولوژی برگ مرفولوژی گل و ...