"Say it with Godiva"

"Say it with Godiva"

Creating a Social Media Marketing Plan Written by Dallas Duncan and Dr. Frank B. Flanders Foundation Skills, Unit 3.11, FS-3 2010 Objectives Students will be able to: Explain the basic components of a marketing plan. Discuss how social media can be used as a marketing tool for businesses. Create a marketing plan and social media advertising campaign for a company of their choice. Discuss the differences between a marketing plan and a social media marketing plan. Marketing vs. Social Media Marketing

Traditional Marketing Plan Social Media Marketing Plan Comprehensive; includes all aspects of marketing Focuses only on advertising through social media Includes extensive research of customers, economics, budgets and sales expectations Includes basic research on customers, targeted through social media Describes all the advertising methods a company will use to market a specific product, service, etc. Does not include traditional advertising, such as radio, television and newspaper ads

Components of a Marketing Plan Each marketing plan is different, but most contain: Market Analysis Information Demographic Profile: What is the market like? Psychographic Profile: How is your company perceived by the public? Target Market Opportunity: Who are you marketing toward? Marketing Plan Total Product Experience: How do consumers shop for and view the promotion of your product? Place Strategy: Where are you advertising? Promotion Plan and Strategy: How are you promoting your product? Pricing Plan: How much does advertising and additional labor cost compared to the income your product will bring? Components of a Social Media Marketing Plan

Each social media marketing plan is different, but many contain the following basic information and research. Right now, social media advertising is free, so the only pricing considerations are labor and product cost. Background What is the company about? What is the company trying to market using social media? Market Analysis What is the market situation? Who are you marketing toward? Social Media Marketing Plan What are the goals of your marketing plan?

Where are you advertising? How are you promoting your product? The Sample Plan The following slides demonstrate a sample social media marketing plan for a fictitious jewelry business, Bijoux Diamond Company. This presentation should give you some idea of the elements your social media plan needs to contain. Keep in mind the components of a social media marketing plan, and how these relate to the sample plan. Say it with Bijoux A Sample Social Media Marketing Campaign for

Bijoux Diamond Company What is Bijoux? Background: What is the company about? Bijoux Diamond Company is the oldest familyowned jewelry manufacturer in the U.S. Bijoux has branches in major cities in 35 states Bijoux specializes in importing non-conflict diamonds from Africa and Asia to create oneof-a-kind pieces Bijoux is famous for its handcrafted engagement, wedding and anniversary rings The Orchid Collection Background: What is the company trying to market using social media? The Orchid Collection is a line of Bijoux jewelry fashioned to recreate the timeless beauty of the orchid flower. The collection uses diamonds and precious stones such as amethysts and rubies set in silver, platinum and rose gold The line is set to be released in two months, and an innovative marketing campaign needs to be ready to go with it.

The Jewelry Market Market Analysis: What is the market situation? In 2009, diamond sales plummeted due to the recession. Bijoux Diamond Company grossed over $1 billion, a 3% reduction from its 2008 profits. The jewelry market is slowly making a comeback, with gold at $1,125 per share and silver at $17.52 per share. Market research has shown consumers are more willing to pay for local and handcrafted jewelry than purchasing from a chain store. How to Say it with Bijoux Market Analysis: Who are you marketing toward? Say it with Bijoux will market all Bijoux products with specific emphasis on The Orchid Collection The campaign will include television, magazine and newspaper advertisements, as well as social media components. Target market will be younger couples and professionals

Have a social media sign-up along with a mailing list at each store Campaign Goals Social Media Marketing Plan: What are the goals of your marketing plan? Make up for the 3% fall in sales from 2008-2009 Increase sales of The Orchid Collection Reach a younger target market that was previously unaware of Bijoux Diamond Company Say it with Bijoux: Bijoux Diamond Company Say it with a Fan Page Social Media Marketing Plan: Where are you advertising; How are you promoting your product?

Create a Facebook Fan Page Features: Photographs of Bijoux collections Promotions for fans, using coupons specifically sent out over Facebook Weekly updates Allow fans to submit Say it with Bijoux stories to be featured on the update Home Search Say it with Bijoux Wall Bijoux Diamond Company The Orchid Collection Edit Page Add to My Pages Favorites How do you say, I love you? How do you say, Happy birthday? How do you say, Im sorry?

Say itwith Bijoux. Info Photos Profile Account Become a Fan Discussions Basic Info Founded: 1924 Detailed Info Website: Company Overview: http://www.BijouxDiamondCo.com http://www.BijouxDiamondCo.com/TheOrchidCollection

Bijoux Diamond Company is the oldest family-owned handcrafted jewelry manufacturer in the United States, with branches in 35 states. Bijoux is famous for its handcrafted engagement, wedding and anniversary rings, as well as one-of-a-kind pieces created by our 29 master jewelry artists. Information Founded: 1924 Mission: Products: Be it love, thanks, congratulations and everything in between, we invite all of our fans to show us how you Say it with Bijoux! Bijoux Diamond Company strives to provide our patrons with the highest quality of handcrafted jewelry, customer relations and reasonable prices. Introducing The Orchid Collection: Pieces fashioned to recreate the timelessness and beauty of the orchid flower Say it with a Tweet Social Media Marketing Plan: Where are you advertising; How are you promoting your product?

Username: SayItWithBijoux Account will feature Single photograph, changed frequently, of an Orchid Collection piece Daily tweets linking to other social media outlets and store Web sites Home Profile Find People Settings Help Sign out Bijoux The Orchid Collection Name SayItWithBijoux SayItWithBijoux Location United States Bio Whatever you need to say, say it with Bijoux. 200 435

Following Atlanta, GA location announces 40% off sale on all Pearline Collection items: http://www.bijouxatl.com less than 20 seconds ago via web Followers Tweets 0 Listed 345 Favorites Following Bijoux in the News: http://www.usatoday.com/bijouxstory-2010 8:35 a.m. Mar 2nd via web Check out Coralynn and Ronnies Say It story: http://sayitwithbijoux.blogspot.com/Cora&Ronnie 8:35 a.m. Mar 2nd via web

View all Say youre proud to be Irish with Bijouxs St. Patricks Day gift specials! http://www.bijouxdiamondco.com/stpatscoupon 10:19 a.m. Mar 1st via web RSS Feed of SayItWithBijouxs tweets Say it with a Blog Social Media Marketing Plan: Where are you advertising; How are you promoting your product? http://SayItWithBijoux.blogspot.com Advertisements and links to individual store Web sites Posts Include Say it with Bijoux Story of the week, submitted by a social media fan Promotions, similar to those on the Facebook fan page Bijoux in the news, with links to news stories about the company

Share Report Abuse Next Blog >> Create Blog Sign In Say It With Bijoux FOLLOWER S WEDNESDAY, MARCH 17, 2010 Say, Im Irish! Follow Happy St. Patricks Day to all of our Blog fans out there! with Google Friend Connect Followers (345) More >>

As a special offer, Bijoux Diamond Company stores nationwide are hosting a LUCKY LEPRECHAUNS jewelry event! Heres how to get involved: 1) Check out our YouTube video channel. BLOG ARCHIVE 2010 (24) March (8) Say, Im Irish! NEWS: St. Pats Special 2) Watch the St. Patricks Day jewelry commercial. You should see a secret password in the bottom right-hand corner. The word only shows up for about 10 seconds, so keep an eye out! 3) Take the secret password to any Bijoux store by closing time today. You will be given a LUCKY LEPRECHAUNS scratch-off coupon to redeem at the register. Welcome Spring ABOUT ME Lucky Leprechauns prizes include: Bijoux Diamond

Company Bijoux Diamond Company is the oldest family owned, 1) Free emerald stud earrings or silver shamrock earrings 2) Anywhere from 5 to 25% off any Bijoux purchase through March 31 3) An Ireland vacation for two GOOD LUCK! Say it with a Video Social Media Marketing Plan: Where are you advertising; How are you promoting your product? Create a YouTube Bijoux Diamond Company channel Encourage social media followers to send in videos and stories to be featured Upload commercials and promotional videos Videos can be shown on the blog and Facebook and can be linked to via Twitter Search

Create Account or Sign In Subscriptions History Upload Home Videos Channels Shows Say it with Bijoux BDC Bijoux Diamond Company: Bijoux Diamond Company Bijoux Diamond Company Bijoux Diamond Companys Channel The Orchid Collection Subscribe

Uploads Playlists Search Date Added | Most Viewed | Top Rated Feeling Lucky? Replay 99 views 4 hours ago Orchid Collection 314 views 8 days ago Colored Gems 78 views 15 days ago 0:30 / 0:30 350 p 0:30 / 0:30

360 P Now, its Your Turn. Using the company your group created earlier, build a social media marketing plan. Some things to consider: What social media sites should we use? What is our target market? What should the goals of our campaign be? This one might require you to look up some economic statistics of your companys market and possible competitors. What

colors and identifiers should we use? The Say it with Bijoux campaign used pink, black, silver and white, and pictures of orchids on each site. There were several different logos as well.

Recently Viewed Presentations

  • America Responds! - Montgomery County Public Schools

    America Responds! - Montgomery County Public Schools

    America Gives the Allies an Edge. European leaders didn't know what to expect from the "Yanks." Could we get an army ready & in Europe in time? Would we fight? How would we even get our army safely "Over There?"...
  • Embedded quotes - eaton.k12.oh.us

    Embedded quotes - eaton.k12.oh.us

    Embedded vs dropped-in. An embedded quote flows naturally into your own writing. When reading a well-embedded quote, it should sound like part of your own sentence. A dropped-in quote does not flow with the rest of the sentence. It sounds...
  • Liquid & Texture Modification for Dysphagia

    Liquid & Texture Modification for Dysphagia

    Absorption of water by the digestive system. Patient acceptance of thickened fluid . Mixing characteristics . Starch-based thickener - unstable, thickens over long period of time, varies across liquid types. Xanthan-gum thickener - more stable over time & across liquid...
  • Metodičke Osnove Učenja Tehnike Džudo-a

    Metodičke Osnove Učenja Tehnike Džudo-a

    Age ude uke Soto uke Uchi ude uke METODIČKE OSNOVE UČENJA TEHNIKE KARATEA METODE KOJI SE PRIJMENJUJU U UČENJU TEHNIKA KARATEA Metod vežbanja bez partnera (metod Individualnog vežbanja) 2. Metod vežbanja sa spravama i rekvizitima 3. Metod simboličkih formi (kate)...
  • Chapter No 13 - WEC CIVILIANS

    Chapter No 13 - WEC CIVILIANS

    When it is necessary to transfer horizontal forces from walls or columns to footings, the shear friction method previously discussed in Section 8.12 of this text should be used. Sometimes shear keys (see Figure 13.1) are used between walls or...
  • Born an Angel or Bad to the Bone

    Born an Angel or Bad to the Bone

    Example Attention-Getter. Attention-Getter: At a New York subway station, a man trips and falls six feet onto the subway tracks and is knocked unconscious.In a split-second, a complete stranger chooses to save this man's life by jumping onto the tracks...
  • 3.06: War at home

    3.06: War at home

    How to pay for the war- Patriotism! Taxes were first raised to help pay for the war, but more was needed. Higher taxes were placed on alcohol, tobacco, and luxury items. US Government began to sell War Bonds (AKA "Liberty...
  • Using Windows PowerShell on Windows Embedded Standard

    Using Windows PowerShell on Windows Embedded Standard

    Disclaimer. Everything you will hear in this session is . experimental and should be taken that way! There is no support from Microsoft for this! Testing is up to you! -> well, if that is news to you…