HCLS STRATEGIC DIRECTION Krishnan Chatterjee Head, Digital Task
HCLS STRATEGIC DIRECTION Krishnan Chatterjee Head, Digital Task Force Copyright 2015 HCL Technologies Limited | www.hcltech.com VALUES TO VELOCITY: CREATING UNPARALLELED CUSTOMER DELIGHT 1 BN USD NET INCOME 5 BN USD REVENUE 15 BN USD MARKET CAP EBIT ( $MN) 21st Century Tech Enterprise 1300 1200 1100 1000 900 800 700 600 500 400 300 200 100 0 FY14 (CSAT-58.6) TRUST, TRANSPARENCY, FLEXIBILITY FY13 (CSAT-57.3)
FY12 (CSAT-48.6) FY10 (CSAT-46.8) FY08 (CSAT-26) FY11 (CSAT-41) FY09 (CSAT-38.3) VALUE CENTRICITY 0 1 2 3 4 5 6 REVENUE ($ BN) FY14 HCL Tops Forrester North America Apps Wave CSAT Two Years in a row EMPLOYEES FIRST Source : Forrester North America Application wave 2014 2 Copyright 2015 HCL Technologies Limited | www.hcltech.com CULTURAL TRANSFORMATION IDEAPRENEURSHIP
3 Copyright 2015 HCL Technologies Limited | www.hcltech.com 4 Copyright 2015 HCL Technologies Limited | www.hcltech.com SANJEEV PUROHIT Customer was looking to automate the entire tedious process of manual testing of mobile devices Sanjeev created a robotic arm to test the applications on the mobile devices, eliminating the manual intervention No idea is big or small, every idea matters! Its important to motivate the team to create ideas and manage them well. Its the culture of ideapreneurship that helped us take our relationship with Microsoft beyond any contracts SANJEEV PUROHIT The solution helped the customer save $ 2.5 M and made the team win a special award in customer forum for this idea. Sanjeev is a Group Project Manager, working with Microsoft ERS Team & has 11+ years of experience with HCL Click here http://microsoft.hcltech.com/ideapreneurship 5 Copyright 2015 HCL Technologies Limited | www.hcltech.com
GEN 2.0 BEHAVIOR FROM COST TO INNOVATION Transition Shifting Demands Gen 1 Gen 2 Gen 2 Business as a Service Revenue Impact Lean Principles Cost Impact Model Cost Focus Resource Based T&M Managed Services XaaS Labor Cost IT Cost Business Cost 90 - 10
65 - 35 50 - 50 Minimal Minimal Transformational Unlock Capital Cost Focus RTB CTB Mix Revenue Focus Revenue Impact Revenue Focus 6 Copyright 2015 HCL Technologies Limited | www.hcltech.com Center of Gravity Value Chain BUSINESS VALUE CHAINS MADE POSSIBLE THROUGH TECH DISRUPTIONS Gen 3 FUNCTION CULTURE CTO
Asset Value Chain IIOT and CIOT CIO Service Value Chain Next Generation Operating Model CMO/ LOB User Value Chain Digitalization Disruption 7 Copyright 2015 HCL Technologies Limited | www.hcltech.com THE ELEPHANT IN THE ROOM PLATFORM ENABLEMENT CTO Platform Led BUYER SELLER SMAC
CDO Capabilities Agencies Advertising KPOs CMO Marketing TRANSFORMATION CEO Enterprise Wide 8 Copyright 2015 HCL Technologies Limited | www.hcltech.com TECHNOLOGY COMPANIES CIO Technology Led CAUSED BY A STREAM OF INFLECTION POINTS CONSUME PROMOTE ENTERPRISE Digitally Augmented Products Zero Moment FRONT OFFICE PROCESS MIDDLE OFFICE
Disruptive approach to Transaction cost SELL SERVICE E- commerce WORKFORCE PRODUCTIVITY Social Workforce Disruption Multi Channel OPERATIONS Digital Operating Model Digital Ecosystem Collaboration BACK OFFICE INTEGRATION CONTENT Cloud Computing 9 Copyright 2015 HCL Technologies Limited | www.hcltech.com ECOSYSTEM COLLABORA TION
DATA DIGITALIZATION: THE USER VALUE CHAIN CHOICE DIGITALIZATION Through which a business led technology value chain transforms user experience effectiveness into agility, growth & profitability ENTERPRISE DIGITAL ENTERPRISE Process Centric Business Model User Centric Business Model Product/Service as a P&L Customer Life time Value as a P&L Product or Service Mindset Product + Service Mindset Value at a point of time Value over a period *USER: In the frame of reference of Digital user is customer, employee, management and other stakeholders 10 Copyright 2015 HCL Technologies Limited | www.hcltech.com SPRINT VS MARATHON USER CENTRIC DESIGN
VALUE CHAIN ELEMENT MVP Only tech company to provide a Unique Innovative approach for User Centric Design to help customers accelerate digital transformation Day -1 Day - 0 HCL AXON leads with Global Consulting and Implementation HCL ERS remains largest Indian ESP, and notches up to become 5th largest Global ESP in terms of revenues HCL Technologies helps customers accelerate digital transformation by offering cXstudio - Why Agile Matters for CX HCL offers a wide range of R&D/ Product engineering services across multiple industry segments HCL should be considered whenever embedded software design outsourcing is required HCL a Strong performer across both B2B and B2C Commerce Service provider HCL is a leader among software development vendors Day + 1 DIGITAL RUN 50% of HCLs Revenues are pure play Industrial standard Operations HCL next generation operations disrupt more than 50% of the IT spend of Organizations HCL rated as a leader and rated No 2 overall in
the Forrester Infrastructure Outsourcing wave 11 Copyright 2015 HCL Technologies Limited | www.hcltech.com HCL rates as a leader in Mobile Application Development and Testing HCL CAN INTEGRATE ACROSS AND DELIVER IN A MODULARIZED FASHION CUSTOMER FOCUSSED DIGITAL EXPERIENCE 1. CONSUME New Digital product / Service Digitally-augmented Product / Service (Digital wrappers, Transitioning Physical to Digital) OPERATIONAL & ENTERPRISE FOCUS 5. PROCESS DIGITALISATION Digitalizing processes Adaptability to external changes 2. PROMOTE Digital Marketing and promotion Digital Advertising Monitor reputation/ Loyalty Build customer communities 3. SELL e-Commerce m-Commerce Social-commerce 6. WORKFORCE PRODUCTIVITY Active knowledge sharing Use of internal social
networks, Crowdsourcing Working anywhere, anytime Automation and Self Healing 7. ECOSYSTEM COLLABORATION Active collaboration with partners / suppliers eBidding, eSourcing etc. 4. SERVICE Transaction Cost Avoidance Intelligent Service Support 8. USER EXPERIENCE EFFECTIVENESS (User Experience + Analytics) PLATFORM OPERATIONS Tools/ IPs/ Accelerators Frameworks FOUNDATION SERVICES 12 UX Design Mobility Consumer Analytics FOUNDATION SERVICES CONTENT OPERATIONS Research
COMMUNITY OPERATIONS 9. GOVERNANCE, REGULATORY & COMPLIANCE Regulatory & Compliance DATA OPERATIONS TECHNOLOGY OPERATIONS Impress, Platform Acceleration Suite, App Test Factory, Intelligent Sustenance Engineering, Universal content migrator Intelligent Tech Support, Product Intelligence, Socialytics, SocialReach, News4U, CoSocial, SocialWeb, ProcessWatch, IDEA framework, Mobile Enablement, eCommerce Health assessment Tool, Package Applications/platform Assessment Framework 11. INTEGRATION & API API-fication for service consumption by business Enterprise system integration Copyright 2015 HCL Technologies Limited | www.hcltech.com 12. CONTENT Content Platforms Multichannel content rendition Multichannel content delivery and support 13. Data Data Preparation Data Management Data Lakes Data integration Big data USER EXP. EFFECTIVENESS DELIVERED IN A SECURE & COMPLIANT FASHION BUSINESS REAL ESTATE Elastic Technology Real Estate
Digital Operating Platform CONSUME 13 PROMOTE SELL SERVICE Community Operations Integration Copyright 2015 HCL Technologies Limited | www.hcltech.com WORKFORCE Security andand Compliance Security Compliance User Experience Effectiveness Content Operations PROCESS Data Operations Content
Technology Operations Data ECOSYSTEM HOW HCL DELIVERED THE EXPERIENCE ACROSS THE VALUE CHAIN BUSINESS REAL ESTATE CONSUME Digital Lending Platform First 30 days 14 PROMOTE SELL Smart Lending Platform SERVICE Loan is Incidental, 3rd Party Products and Services 3000 customers applied Vs 50 budgeted
Copyright 2015 HCL Technologies Limited | www.hcltech.com PROCESS Phygital Customer Service and Service Management WORKFORCE Flexible and Open platform to result in a time disruption from 4 hours to 3 secs. 1.22 Mn PLN of Loan Sanctioned ECOSYSTEM Use ecosystem for Better risk prediction & to integrate into affiliates &partnerships 511 new customers 18.5k Hits DIGITAL CANNOT EXIST WITHIN THE CONTOURS OF THE CONTRACT ENTERPRISES LEVERAGING DIGITAL ADJACENCIES 1 2 3
4 15 Large Traditional Postal company transformed itself into an E-commerce Logistics Provider be leveraging the User Value Chain A Pay day loan lending company transformed itself into a Smart Lifestyle payment platform with third party products and services enabled through a mobile and a website For a large manufacturer and distributor, retail visibility was brought back into the Supply chain through Mobility, disrupting Transaction time by a third. Turned a traditional cold supply chain logistics provider to an Incentivized Ecosystem of Upstream and Downstream value chains rapidly crashing costs Copyright 2015 HCL Technologies Limited | www.hcltech.com 20 CXOS VALIDATE HCL TAKING RELATIONSHIPS BEYOND THE CONTRACTS THESE 20 CXOS CONTRIBUTE TO 20% OF HCLTECH REVENUE 16 Copyright 2015 HCL Technologies Limited | www.hcltech.com $6.8 BILLION | 105,000 EMPLOYEES | 31 COUNTRIES
International exchange possibilities for Eng Lit students. International Exchange programme. Destinations in North America, Canada, Australia, NZ, Asia, India. A competition run by the International Office
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