Persuasive Speaking

Persuasive Speaking

Persuasive Speaking Ms Nitsche Learning Intentions We will learn to: Explore speeches and persuasive writing, looking at what makes them effective. Understand the range of techniques employed by speech writers. Why?

Speaking and writing persuasively is a skill you will need in the next few years at school, and in the outside world. You will be expected to contribute effectively to group discussions and give a solo talk at some point, which will be a part of your overall grade. At job interviews, being able to persuade the interviewer of your skills and abilities could be the difference between snagging that dream job, and going home empty handed.

What makes something persuasive? Watch the following examples of speeches, and consider the following: -Were they effective? Why? - Did we agree with the speakers point of view? - If so, why? - What do you notice about the TONE used? - Can you think of any TECHNIQUES they used to engage or

persuade us? http://www.youtube.com/watch?v=cYaczoJMRhs http://www.youtube.com/watch?v=faTovfkLayI As a group, discuss and note down responses to the following:

Were they effective? Why? Did we agree with the speakers point of view? If so, why? What do you notice about the TONE used? Can you think of any TECHNIQUES they used to engage or persuade us?

Joss Whedon Matt Santos Techniques What kind of techniques did the speakers use to engage us, or persuade us?

AFOREST A: Alliteration, antithesis and appeal to audience directly. F: Facts, first person. O: Opinion, opposition needs to be criticised. R: Rhetorical question, repetition, reasons, readers guilt/sympathy. E: Emotive Language. S: Statistics, strong voice, sarcasm, short sentences.

T: The Power of Three, threaten action. Alliteration will defend to the death their native soil. - Winston Churchill Effect The hard d sound both focuses the listener on these important words, but also sounds strong and confident.

Other examples Bold, brave sounds. Faint, falling sounds. Cacophanous, chaotic sounds. Antithesis Antithesis joins two ideas together in comparison or contrast. I know I have the body

of a weak and feeble woman, but I have the heart and stomach of a king Appeal to the reader/listener directly Using the second person involves the listener in our speech. it is both our responsibility and our privilege to

fight freedoms fight. every time we think we have measured our capacity to meet a challenge, we look up and we're reminded that that capacity may well be limitless. Facts Using facts allows people to feel they can trust the speaker that they are reacting to a real situation.

Today, for the first time in history, one in five Americans living in poverty are children. One in five children live in the most abject, dangerous, hopeless, backbreaking, gut wrenching, poverty, one in five, and they're children. First Person The use of first person make the speech personal as if the speaker is making a personal appeal to the listener. I have a dream that my four

children will one day live in a nation where they will not be judged by the colour of their skin but by the content of their character. I have a dream today. Opinions Using your opinion gives your point of view, and, again, helps to make the speech seem personal.

which I do not for a moment believe Repetition People remember things that are repeated. Here are two examples of repetition used to great effect. http://www.youtube.com/watch?v=V57lotnKGF8 http://www.youtube.com/watch?v=TKIu0tjaL78

Reasons It is vital in a speech that you justify your actions. Over the past decade, the number claiming Disability Living Allowance as a whole shot up from 2.5 million to 3.2 million And incredibly, half of new claimants never had to provide

medical evidence. When you know, as I do, how much help genuinely disabled people need, then you cant just ignore it when the system isnt working properly So were bringing in a system thats fairer and simpler. Readers Guilt/Sympathy This appeals to the reader, or listeners, emotions. You want your audience to

react with feeling. Today for the first time in history, the largest group of Americans living in poverty are children. 1 in 5 children live in the most abject, dangerous, hopeless, back-breaking, gutwrenching poverty any of us could imagine. 1 in 5, and

they're children Let me put it this way: I voted against the bill because I didn't want to make it harder for people to buy milk. Emotive Language This appeals to the listeners emotions, and, again, is about wanting them to react with feeling.

and it is both our responsibility and our privilege to fight freedoms fight. Strong Voice A speech is PERSUASIVE you must show that you are strong and know what you are doing. Now is not the time for a novice. The Power of Three

Saying something THREE times makes it incredibly memorable. http://www.youtube.com/watch?v=2kAhChC_qxU Despite becoming almost notorious for his involvement in the beginning of the war in Iraq, this is still the most famous quote of Tony Blairs career. Threaten Action This stirs the audience into action, and makes

the speaker seem strong. http://www.youtube.com/watch?v=SXoLaMhx-zI Task Using AT LEAST THREE of these techniques, you are going persuade you partner of something. One of you will persuade the other that MONEY IS THE ROOT OF ALL EVIL. The second person will persuade the other that

MONEY IS ESSENTIAL FOR HUMANITY TO SURVIVE. You have two minutes to prepare some arguments and notes to support your speech. Some things to consider Some things to consider Some things to consider

Some things to consider Some things to consider Some things to consider Some things to consider Task

Using AT LEAST THREE of these techniques, you are going persuade you partner of something. One of you will persuade the other that MONEY IS THE ROOT OF ALL EVIL. The second person will persuade the other that MONEY IS ESSENTIAL FOR HUMANITY TO SURVIVE. You have two minutes to prepare some arguments and notes to support your speech. You then have two minutes EACH to persuade the other of your

point of view. REMEMBER YOUR TECHNIQUES! Starter What is antithesis, and can you give an example of it? Learning Intentions

To develop our understanding of the persuasive techniques used in speeches. To explore how we can use these techniques to persuade others. A F O

R E S T AFOREST A: Alliteration, antithesis and appeal to audience directly.

Alliteration, antithesis and appeal to audience directly. Good men are gruff and grumpy, cranky, crabbed, and cross One small step for man; one giant leap for mankind. every time we think we have measured our capacity to meet a challenge, we look up and we're reminded that that capacity may well be

limitless. AFOREST A: Alliteration, antithesis and appeal to audience directly. F: Facts, first person. Facts and First Person More people voted

in the final of American Idol than in the American Presidential Election. I have a dream that my four little children

AFOREST A: Alliteration, antithesis and appeal to audience directly. F: Facts, first person. O: Opinion, opposition needs to be criticised. Opinion and Opposition Criticism Fox hunting is disgusting and barbarous. Plastic surgery should be free on the

NHS to make ugly people easier on the eye. Actually, what we are finding out now is that the Labour leadership is so cynical, so blinded by hatred for Nick Clegg and the Lib Dems that they are not even willing to go along with what you would you would regard as the core principles of their party

AFOREST A: Alliteration, antithesis and appeal to audience directly. F: Facts, first person. O: Opinion, opposition needs to be criticised. R: Rhetorical question, repetition, reasons, readers guilt/sympathy.

Rhetorical Questions Would anyone in their right mind queue for 12 hours to sing for half a minute on T.V.? Who wouldnt have a shot at international fame and glory after singing for half a minute on T.V.? Repetition We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields

and in the streets, we shall fight in the hills, we shall never surrender. Reasons It is vital in a speech that you justify your actions. Over the past decade, the number claiming Disability Living Allowance as a whole shot up from 2.5 million

to 3.2 million And incredibly, half of new claimants never had to provide medical evidence. When you know, as I do, how much help genuinely disabled people need, then you cant just ignore it when the system isnt working properly So were bringing in a system thats fairer and simpler.

Readers Guilt/Sympathy This appeals to the reader, or listeners, emotions. You want your audience to react with feeling. Today for the first time in history, the largest group of Americans living in poverty are children. 1 in 5 children live in the most abject, dangerous,

hopeless, back-breaking, gutwrenching poverty any of us could imagine. 1 in 5, and they're children Let me put it this way: I voted against the bill because I didn't want to make it harder for people to buy milk. AFOREST A: Alliteration, antithesis and appeal to

audience directly. F: Facts, first person. O: Opinion, opposition needs to be criticised. R: Rhetorical question, repetition, reasons, readers guilt/sympathy. E: Emotive Language. Emotive Language

AFOREST A: Alliteration, antithesis and appeal to audience directly. F: Facts, first person. O: Opinion, opposition needs to be criticised. R: Rhetorical question, repetition, reasons, readers guilt/sympathy. E: Emotive Language. S: Statistics, strong voice, sarcasm, short

sentences. STATISTICS Kills 99.99% of all germs 9 out 10 cats prefer Whiskas

Strong Voice In this room, when the President stands, nobody sits. Short Sentences I have a dream. AFOREST

A: Alliteration, antithesis and appeal to audience directly. F: Facts, first person. O: Opinion, opposition needs to be criticised. R: Rhetorical question, repetition, reasons, readers guilt/sympathy. E: Emotive Language. S: Statistics, strong voice, sarcasm, short sentences. T: The Power of Three, threaten action.

The Power of Three The good, the bad and the ugly Big, bold and beautiful Education, education, education Threaten Action I face this challenge with

profound humility, and knowledge of my own limitations. But I also face it with limitless faith in the capacity of the American people. Because if we are willing to work for it, and fight for it, and believe in it, then I am absolutely certain that generations from now, we will be able to look back and tell our

children that this was the moment... Starter In your jotters NAME and GIVE EXAMPLES of THREE of the persuasive techniques we went over yesterday.

Nuclear war is destroying the world. There are bunkers positioned in key areas which guarantee survival. Space within these bunkers is severely limited. There is only

space for three more people in your nearest bunker... But there are four people in your group. If you are left outside the bunker you risk the chance of a

painful death ENGINEER DOCTOR MUSICIAN SOLDIER

. You need to persuade the other people in your bunker to let you in. BUT you should also persuade the other people in your bunker who they should keep OUT. SOLDIER

Civilisation as we know it is over. Who makes the rules now? Who is in charge? Its times like these that the worst part of human nature kicks in. Self preservation. Survival of the fittest. Out there, as soon as the last bomb falls, it will be war. Pure, unadulterated terror and blood shed. SOLDIER You need someone skilled in the

art of survival. I am a strategist, a survivor, a saviour. Your saviour. When rival gangs start fighting to the death for superiority, you will need someone who can find you a path through the storm. Someone who can keep you safe and isnt afraid of fighting to

survive. That person is me. SOLDIER And yet what need do you have for musicians? What musical instruments do you possibly imagine could have survived this nuclear war? And even if a half broken fiddle is

found among the wreckage, what purpose will it serve for us? This is not a time for harmonies or harmonicas. This is a time for survival. Keep the musician out! Task You have FIVE MINUTES to prepare your notes individually.

You must use AT LEAST FOUR of the persuasive techniques we have discussed. If you do not use AT LEAST FOUR of the techniques discussed, your place in the bunker is automatically forfeited to one of the other members of your group. After completing your notes, you have TWO MINUTES EACH to persuade the others to let you take the last place in the bunker.

Task Who won? In your groups, discuss who you believe best used persuasive techniques in their speech. YOU HAVE TWO MINUTES Starter Name and give examples of THREE persuasive techniques.

Learning Intentions To develop our understanding of the persuasive techniques used in speeches. To explore how we can use these techniques to persuade others. Analysing Speeches

Look at the following extract from Barack Obamas speech in June 2008. Looking over the transcript, in pairs discuss and identify the persuasive techniques used. YOU HAVE TEN MINUTES http://www.youtube.com/watch?v=dtL-1V3OZ0c So it has been for every generation that faced down the greatest challenges and the most improbable odds to leave their children a world that's better, and kinder, and more just.

And so it must be for us. America, this is our moment. This is our time. Our time to turn the page on the policies of the past. Our time to bring new energy and new ideas to the challenges we face. Our time to offer a new direction for the country we love. The journey will be difficult. The road will be long. I face this challenge with profound humility, and knowledge of my own limitations. But I also face it with limitless faith in the capacity of the American people. Because if we are willing to work for it, and fight for it, and believe in it, then I am absolutely certain that generations from now, we will be able to look back and tell our children that this was the moment...

When we began to provide care for the sick and good jobs to the jobless; this was the moment when the rise of the oceans began to slow and our planet began to heal; this was the moment when we ended a war and secured our nation and restored our image as the last, best hope on Earth. This was the moment this was the time when we came together to remake this great nation so that it may always reflect our very best selves, and our highest ideals. Thank you, God Bless you, and may God Bless the United States of America. Task

You are going to prepare a speech to perform to your partner. You should use as many persuasive techniques as you can, and no less than FIVE. You should take time to prepare notes and practice your speech DO NOT JUST READ FROM YOUR PAPER. Are TV talent shows destroying

the music business? One of you will try to persuade the other that they ARE. The other will try to persuade that they ARE NOT. Remember, use NO LESS THAN FIVE persuasive techniques YOU HAVE TEN MINUTES TO MAKE YOUR NOTES Persuasive Speech You are going to perform your own persuasive speech to your

peers. This should last around three minutes and use at least FIVE of the persuasive techniques we have discussed. It should be about a subject you genuinely care about if you are not interested, no one else will be! Use the remaining time to consider and decide upon a topic here are some examples. Persuasive Speech

You are trying to persuade the listener to accept your view on a particular topic. Support what you say with evidence facts, statistics. It might be sensible to acknowledge opposing views, but ensure you have a strong counter argument. You can also use attitude markers - e.g. clearly, obviously, surely, etc. to show your commitment to your argument.

Researching a Speech Every successful speech is well-prepared and well-researched. Any argument you make to persuade us will be much stronger if you can support it with evidence and the persuasive techniques. Use this time to research your topic and gather notes.

YOU HAVE THIRTY MINUTES Persuasive Speech You are going to perform your own persuasive speech to your peers. This should last around three minutes and use at least FIVE of the persuasive techniques we have discussed. It should be about a subject you genuinely care about if you

are not interested, no one else will be! Use the remaining time to consider and decide upon a topic here are some examples. Persuasive Speech You are trying to persuade the listener to accept your view on a particular topic. Support what you say with evidence facts, statistics. It is sensible to acknowledge opposing views, but

ensure you have a strong counter argument. You can also use attitude markers - e.g. clearly, obviously, surely, etc. to show your commitment to your argument. What makes a great speech? Success Criteria

Ideas are relevant, of quality and interest. Links ideas together clearly and to the purpose of the task. Provides ideas and evidence in support of argument. Uses varied and accurate vocabulary. Uses a range of structure long/short sentences; persuasive techniques; intonation to convey meaning. Is consistently audible, clear and fluent. Makes appropriate use of eye contact, facial expression and gesture.

Requires little or no prompting. Sustains talk at considerable length, as appropriate to purpose. Speech Writing You will now write your speech. You should include AT LEAST FIVE persuasive techniques. You should make your own point of view clear. Read your speech aloud as you go along remember,

you need to be able to perform without reading only from your notes, and it must be ARTICULATE and FLUENT. Homework You should finish your speech tonight, and practice it ready for tomorrow. You should be able to speak clearly and fluently, using your notes only as a PROMPT.

It is vital you practice it aloud only then will you be able to know if it needs work or not. Persuasive Essay Writing an effective persuasive essay takes structure, research and use of persuasive techniques. This must be done well in order to benefit your folio accordingly.

Success Criteria An interesting, engaging topic with strong arguments and points. A clear argument that you are persuading the reader of. Evidence of in-depth research. Ensuring you explain clearly how your research/evidence supports your argument.

Use of persuasive techniques throughout. Using the PEE structure will help your essay stay focused and structured. Introduction Make it clear what your essay will be about as well as you point of view. Use persuasive techniques to grab our attention. E.g. Would you want your own children to suffer through

hunger, dirty clothes and fear of losing their home? Of course not. And yet that is what is happening today to a massive one in five children in the Western world, who are faced with abject poverty. Too often do we hear stories of individuals driven to desperate measures to gain access to food, shelter and clothing. Too often do we hear protests at even the poorest immigrants risking death to come to a place where they can strive for a better life. The time for sitting back and doing nothing is over we must act now.

PEE Point what your paragraph is discussing. Evidence what evidence/research do you have to back up this argument? What does the evidence tell us? Evaluation/Explanation how does this evidence support your argument effectively. Persuasive techniques should be used in

every paragraph Example Point Poverty in young people not only disrupts their health and wellbeing, but can prevent them from obtaining a real education. Evidence Studies have shown that there are real links between truancy and poverty, beginning even in primary school by the time the pupils reach high school these habits have set in,

reducing the likelihood of them learning successfully and obtaining qualifications. Evaluation What we see here is that the impact on education not only affects childrens learning, but will have long-lasting results this lack of qualification will in turn lead them to be limited in the work or further education they can move into, and thereby reduce their own capabilities, making it more likely for their own children to experience the gut-wrenching hardship they also endured. Ultimately, the lack of education creates a

cycle of poverty and adversity that becomes increasingly hard to break. Concession In your second last paragraph, you should make reference to the other side of the argument, but this should be undermined by your own arguments. Opposing argument - On the other hand, some people feel that debt relief for those in poverty actually makes

problems worse, encouraging a lack of responsibility and plunging economies into further debt by helping too many pay off too much. Undermining argument However, the more comfortable people are the more likely they are to actually invest in the economy through purchases, more work and income taxes. In fact, debt relief can only help, by levelling the playing field and helping all those in poverty help themselves. Conclusion

Your conclusion shouldnt add any new points it should summarise the arguments youve made, as well as emphasise why your argument is convincing. Like the introduction, use persuasive techniques for a lasting impact. E.g. They say that children are the future and if that is so, then the issue of child poverty cannot be ignored, nor understated. Too long have the vulnerable been condemned to a life of abject suffering, with poor health,

a propensity for the life of addiction and poor education. By tackling this problem at its source and working harder to support families who live with constant adversity, we not only help them progress: we also come closer to humanitys true potential to help others.

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