OVERSKRIFT - Knord

OVERSKRIFT - Knord

HHX Case The Market STRUCTURE B2B Contract Total market B2C Housing Carpet roles (55 %)

Carpet tiles (45 %) B2B Global development mio. M2 Blue = rolls Red = tiles - Green = total 500 450 400 350 300 250 200

150 100 50 0 2010 2017 Ruller Fliser Total

THE LARGEST producers / production locations US Mohawk Shaw

Interface Tarkett/Desso Milliken ANZ

EU ASIA UK

EGE

SEGMENTS sales vrige; 9.37% Bolig; 10.65% Hospitality; 30.94% Public; 5.26% Healthcare; 2.31% Office; 41.46%

20 % sales in the home market (DK) / 80 % Export sales Internationalization EGE DEVELOPMENT Home market DK Neighborin

g market SE NO DE UK

FR Distant market MEA ASIA Americas MARKET FOCUS Priority Primary

Markets Retain Segments Denmark Product types Broadloom Norway Sweden

Grow DACH Hospitality France Commercial Tiles The UK

Other Americas Domestic - DK Far East Public (Commercial appendix) Middle East Healthcare - UK

Aviation (globally) Potential Holland, Italy, Spain Secondary Finland, Poland, Russia Entertainment Commodities

THE CHANGE TYPE Marketing mix PRODUCTS DANISH DESIGN DISTRIBUTION CHANNELS POSITION

Q&A

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