MARKETING USLUGA - predmet.sinergija.edu.ba

MARKETING USLUGA - predmet.sinergija.edu.ba

MARKETING USLUGA PROF. MILENKO STANI METODOLOGIJA NASTAVE NASTAVA, VJEBE,

KOLOKVIJI, AKTIVNOSTI, ZAVRNI ISPIT. 1. POJAM I KARAKTERISTIKE USLUGA

RAZLIKA IZMEU ROBA I USLUGA, ROBE SU PREDMETI, UREAJI ILI STVARI, USLUGE SU IN, TRUD ILI DIJELO, SKALA TRINIH ENTITETA I RAZLIKA IZMEU ROBA I USLUGA, ROBE SU DOMINANTNO OPIPLJIVI PROIZVODI (SO,PIE, AUTOMOBIL) USLUGE SU DOMINANTNO NEOPIPLJIVI PROIZVODI (KONSALTING, PODUAVANJE), USLUNA MARKETING MIOPIJA. RAZLIKA IZMEU ROBA I USLUGA MOLEKULARNI MODEL (ODNOS OPIPLJIVIH I NEOPIPLJIVIH

AKTIVNOSTI U PREDUZEU), AUTOMOBIL (VOZILO OPIPLJIVI ELEMENTI, OPCIJE OPIPLJIVI ELEMENTI, PREVOZ NEOPIPLJIVI ELEMENTI), AVIO-PREVOZ (VOZILO OPIPLJIVI ELEMENTI, HRANA I PIE OPIPLJIVI ELEMENTI, PREVOZ NEOPIPLJIVI ELEMENTI, USLUGE PRIJE I POSLIJE LETA NEOPIPLJIVI ELEMENTI), SERVUCTION MODEL VIDLJIVI I NEVIDLJIVI FAKTORI KOJI UTIU NA DOIVLJAJ USLUGE (USLUNI AMBIJENT VIDLJIV, KONTAKT SA OSOBLJEM VIDLJIV, DRUGI KORISNICI USLUGA VIDLJIVI, ORGANIZACIJA I SISTEMI NEVIDLJIVI). ZNAAJ IZUAVANJA

USLUGA PORAST UEA USLUNOG SEKTORA U BDP-u, RAST BROJA ZAPOSLENIH U USLUNOM SEKTORU, RAZVOJ ELEKTRONSKIH USLUGA (e usluge), DRUTVENA ODGOVORNOST I ZELENI MARKETING.

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