Marketing Essentials

Marketing Essentials

Chapter 3 political and economic analysis Section 3.1 What Is an Economy? Section 3.2 Understanding the Economy Section 3.1 What Is an Economy? CONNECT How do economic decisions and policies affect your daily life?

Section 3.1 What Is an Economy? Explain the concept of an economy. Discuss how scarcity and factors of production affect the economy. Compare and contrast how traditional, market, and command economies answer the three basic economic questions. Explain why most economies are mixed. Identify examples of different political and economic philosophies. Section 3.1

What Is an Economy? An economy is a nations method for making economic choices that involve how it will use its resources to produce and distribute goods and services to meet the needs of its production. Section 3.1 What Is an Economy? economy scarcity

resources traditional economy factors of production market economy infrastructure command economy entrepreneurship Section 3.1

What Is an Economy? Differences and Similarities Among Market and Command Economies Section 3.1 What Is an Economy? Differences and Similarities Among Market and Command Economies Section 3.1

What Is an Economy? What Creates an Economy? Manufacturing Buying Economy Selling Transporting Investing economy

The organized way a nation provides for the needs and wants of its population. Section 3.1 What Is an Economy? What Creates an Economy? Economists use the term factors of production when they talk about economic resources.

factors of production Resources that are comprised of land, labor, capital, and entrepreneurship. resources All the things used in producing goods and services; a source of aid or support that may be drawn upon when needed. Section 3.1 What Is an Economy? What Creates an Economy?

Land Provides raw materials Labor Full- and parttime workers, managers, and professional people infrastructure The physical development of a country,such as roads, ports,

and utilities. Capital Entrepreneurship Money, buildings, infrastructure Organizing factors of production to create goods and services

entrepreneurship The skills of people who are willing to invest their time and money to run a business; the process of starting and operating your own business. Section 3.1 What Is an Economy? Political and Economic Philosophies Comparing Two Economic Resources Section 3.1

What Is an Economy? Political and Economic Philosophies Comparing Two Economic Resources Section 3.1 What Is an Economy? What Creates an Economy? Scarcity forces nations to make economic choices. scarcity

The difference between wants and needs and available resources. Section 3.1 What Is an Economy? Types of Economic Systems The Three Economic Questions Section 3.1 What Is an Economy? Types of Economic Systems

The Three Economic Questions Section 3.1 What Is an Economy? Types of Economic Systems Traditional Economy Market Economy Command

Economy Mixed Economy traditional economy An economic system in which habits, traditions, and rituals answer the basic questions of what, how, and for whom. market economy An economic system in which there is no government involvement in economic decisions. command economy A system in which a countrys government makes all economic decisions regarding what, how, and for whom. Section 3.1

What Is an Economy? Political and Economic Philosophies The Different Political and Economic Philosophies Section 3.1 What Is an Economy? Political and Economic Philosophies

The Different Political and Economic Philosophies Section 3.1 What Is an Economy? Political and Economic Philosophies Privatization Less Government Involvement

versus Nationalization More Government Involvement Section 3.1 What Is an Economy? Section 3.1 1. Define economy and explain the three questions it seeks to answer.

An economy is the organized way a nation provides for the needs and wants of its people. Three questions are: 1. What goods and services should be produced? 2. How should goods and services be produced? 3. For whom should goods and services be produced? Section 3.1 What Is an Economy? Section 3.1 2. Explain the relationship between economic resources and the concept of scarcity.

The difference between wants and needs of a countrys people and available economic resources is scarcity. Economic resources are all the things used in producing goods and services. They include land, labor, capital, and entrepreneurship. A nation must choose how to use those resources to produce and distribute the goods and services for its people. Countries have varying amounts of resources. Some have fertile land for farming, but limited capital. Others may have limited natural resources, but they compensate with a highly educated labor force. Section 3.1 What Is an Economy? Section 3.1

3. Compare and contrast privatization and nationalization. Which political and economic philosophy would most likely be prevalent when a country decides on privatization? On nationalization? Explain. Privatization is when a country sells its state-run businesses. Nationalization occurs when a government takes over a privately held company. Privatization would be more prevalent in a country moving toward a capitalistic philosophy. Nationalization would be more prevalent in a country moving toward a communistic philosophy.

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