Global Marketing Channels and Physical Distribution

Global Marketing Channels and Physical Distribution

Global Marketing Channels and Physical Distribution Chapter 12 Channel Objectives Place utility Time utility Form utility Information utility These utilities can be a basic source of

competitive advantage and comprise an important element of the firms overall value proposition. Most Effective Channel Arrangement Target Market Location Information requirements Preferences for service Price Sensitivity

Distribution Channels Business-to-Consumer marketing Business-to-Business marketing Indirect Transaction

Distributor Direct transaction A wholesale intermediary that typically carries product lines or brands on a selective basis Agent An intermediary who negotiates transaction between two or more parties but does not take title to the goods being

purchased or sold Marketing Channel Alternatives: Consumer Products Marketing Channel Alternatives: Industrial Products Establishing Channels and Working with Channel Intermediaries Direct Involvement

Indirect Involvement Can entail considerable expense Requires a lot more management involvement Not beneficial for the company Consist of involvement with distributors

Long-term commitment Cherry Picking The practice of accepting orders only from manufacturers with established demand for products and brands Global Retailing Crossing Not new

International trading Retail store operation Retail national boundaries stores Amount of square feet/floor space Level of service offered

Width/depth of product offerings Retail Store Categories Department Stores Specialty Retailers Supermarkets Convenience Stores Discount Stores Hypermarkets Category Killers Outlet Stores Cross-Boarder Retailing

Great deal of caution What are the advantages? Innovation JC Penney Global Retailing Categories Global Retailing Market Entry Strategy Framework

Organic Growth Franchising Acquisition Joint Ventures

Recently Viewed Presentations

  • Career Pathways - Cavendish Road State High School

    Career Pathways - Cavendish Road State High School

    Certificate I - 2 to 3 QCE points. Certificate II - 4 QCE points. These courses have or will run at Cavendish Rd by an outside provider: Certificate I Construction. Certificate II Logistics. Certificate II Hospitality. Certificate II Health Support...
  • UCAS update and developments Mat Welbourn Professional Development

    UCAS update and developments Mat Welbourn Professional Development

    Progress against recommendations. Improved information capture and data quality. Qualification search and capture. Personal statement enhancements. Revised personal statement in Extra. Pop-ups and wizards at key stages of application process. Improved terminology for applicants - CF, CI. Guidance for referees....
  • Finance Management

    Finance Management

    Driving Question. How do you think you will manage your finances in college?
  • Name of biome

    Name of biome

    Climate of (name of biome) Cut and paste a climatogram here or Give this information: Average yearly temperature _____ Winter temperature ____ Summer temperature_____ Annual precipitation _____ Humidity _____ 5. Predominant vegetation Pictures and names of at least 5 plants...
  • Homelessness Prevention and Rapid Re-Housing Program and HUD-VASH

    Homelessness Prevention and Rapid Re-Housing Program and HUD-VASH

    HUD-VASH and HUD's Homeless Prevention and Rapid Re-Housing Program Cynthia W. High, MSW Office of Special Needs Assistance Programs Office of Community Planning and Development
  • Biome Poetry - PC\|MAC

    Biome Poetry - PC\|MAC

    Biome Poetry Each line of the poem must begin with the letters in the biome name. Include location, temperature, precipitation, flora, fauna and any other facts you think are interesting.
  • ME 221 Statics

    ME 221 Statics

    Times New Roman Symbol Comic Sans MS Blank Presentation MathType 4.0 Equation Microsoft Equation 3.0 PowerPoint Presentation Homework #7 Exam #2 Results Second Moments of Area Moments of Area Moments of Basic Shapes Polar Moment Parallel Axis Theorem Radius of...
  • INF 141 Latent Semantic Analysis and Indexing

    INF 141 Latent Semantic Analysis and Indexing

    Arial Tw Cen MT Wingdings Wingdings 2 Calibri Courier New Median 1_Median 2_Median 3_Median 4_Median 5_Median 6_Median 7_Median INF 212 Analysis of Prog. Langs Funktional Programming Outline Closures What are closures good for? Outline Continuations Remember Goto Continuations continued What...