Global Marketing Channels and Physical Distribution
Global Marketing Channels and Physical Distribution Chapter 12 Channel Objectives Place utility Time utility Form utility Information utility These utilities can be a basic source of
competitive advantage and comprise an important element of the firms overall value proposition. Most Effective Channel Arrangement Target Market Location Information requirements Preferences for service Price Sensitivity
Distribution Channels Business-to-Consumer marketing Business-to-Business marketing Indirect Transaction
Distributor Direct transaction A wholesale intermediary that typically carries product lines or brands on a selective basis Agent An intermediary who negotiates transaction between two or more parties but does not take title to the goods being
purchased or sold Marketing Channel Alternatives: Consumer Products Marketing Channel Alternatives: Industrial Products Establishing Channels and Working with Channel Intermediaries Direct Involvement
Indirect Involvement Can entail considerable expense Requires a lot more management involvement Not beneficial for the company Consist of involvement with distributors
Long-term commitment Cherry Picking The practice of accepting orders only from manufacturers with established demand for products and brands Global Retailing Crossing Not new
International trading Retail store operation Retail national boundaries stores Amount of square feet/floor space Level of service offered
Width/depth of product offerings Retail Store Categories Department Stores Specialty Retailers Supermarkets Convenience Stores Discount Stores Hypermarkets Category Killers Outlet Stores Cross-Boarder Retailing
Great deal of caution What are the advantages? Innovation JC Penney Global Retailing Categories Global Retailing Market Entry Strategy Framework
Certificate I - 2 to 3 QCE points. Certificate II - 4 QCE points. These courses have or will run at Cavendish Rd by an outside provider: Certificate I Construction. Certificate II Logistics. Certificate II Hospitality. Certificate II Health Support...
Progress against recommendations. Improved information capture and data quality. Qualification search and capture. Personal statement enhancements. Revised personal statement in Extra. Pop-ups and wizards at key stages of application process. Improved terminology for applicants - CF, CI. Guidance for referees....
Climate of (name of biome) Cut and paste a climatogram here or Give this information: Average yearly temperature _____ Winter temperature ____ Summer temperature_____ Annual precipitation _____ Humidity _____ 5. Predominant vegetation Pictures and names of at least 5 plants...
Times New Roman Symbol Comic Sans MS Blank Presentation MathType 4.0 Equation Microsoft Equation 3.0 PowerPoint Presentation Homework #7 Exam #2 Results Second Moments of Area Moments of Area Moments of Basic Shapes Polar Moment Parallel Axis Theorem Radius of...
Arial Tw Cen MT Wingdings Wingdings 2 Calibri Courier New Median 1_Median 2_Median 3_Median 4_Median 5_Median 6_Median 7_Median INF 212 Analysis of Prog. Langs Funktional Programming Outline Closures What are closures good for? Outline Continuations Remember Goto Continuations continued What...
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