EU-China - IPR-Seminars - February 2004

EU-China - IPR-Seminars - February 2004

WIPO WORKSHOP ON INTELLECTUAL PROPERTY FOR BUSINESS FOR SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) Workshop in Dar-es-Salaam, May 10 and 11 2005 Dipl.-Ing. Volker Plogmann Managing Director Patent and Trademark Department Wilhelm Karmann GmbH Full Service Vehicle Supplier, Osnabrck, Germany Volker Plogmann Why Intellectual Property Rights ? Intellectual Property / Immaterial Goods

No physical entity (idea) Realizable / easy to copy/multiply Value when multiplied? (rises/falls) Aggregate Value added (by whom?) Amendments possible control? Volker Plogmann Why Intellectual Property Rights ? Invention and competitive advantage keeping secret (method / product) ?

Easy to copy/analyze (Know-How) ? General Goal of IP System Support of Innovation Providing of Knowledge (Publication) Legal Protection as renumeration for publication of knowledge Volker Plogmann Kinds of Intellectual Property Rights

Registered IPRs Un-registered IPRs Technical IPRs Non-technical IPRs Volker Plogmann Registered IPRs Technical IPRs Patents Utility models

Topographic designs Plant varieties Non-technical IPRs Registered Trademarks Designs Volker Plogmann Patents / Utility Models Subject matter

Technical teaching Products Processes (only patent) Uses (only patent) Important Exception: software as such Volker Plogmann Patents / Utility Models Requirements for registrability Novelty Inventiveness Commercial applicability

Volker Plogmann Designs Subject matter Two dimensional patterns Three dimensional configurations Requirements for registrability

Volker Plogmann Novelty Uniqueness Designs Creation of protection National deposition/registration International deposition/ registration/The Hague Convention Scope of protection

Volker Plogmann Merely against copying (no protection against independent development of third party! ) Trademarks Volker Plogmann Legal Aspects (TRIPS) International Minimum Standards Copyright, Trademark, Design, ... Patents, Art. 27 to 34 TRIPS:

all fields of technology without discrimination novelty, inventiveness, industrial applicability no discrimination as to place of invention or whether products are imported or local Volker Plogmann Why Intellectual Property Rights ? World of Patents Worldwide there are more than 4 million patents in force, every year it will be applied for patents for about 800 000 inventions. For each invention a patent will be requested in average in 4 countries.

By licensing patents have achieved royalty payments in the amount of about 100 billion US$ in 2000, 10-times as much as 1990. Volker Plogmann Why Intellectual Property Rights ? Patents in and for Europe In the year 2000 about 140 000 patent applications have been filed with the EPO. Nearly 70 % of the applicants allover the world trust the EPO with the examination of their applications. For Patent Searches the EPO has access to about 38 million documents from more than 60 countries. About 50 states have adapted their patent systems more or less to the European Patent Convention, having increasing influence in many countries of the world. Volker Plogmann Commercial Benefits from IPRs

Protection of own business (!!) prevent copying cross licensing basis (free to market) keeping price level of own products Cooperation with other parties Transfer out (License/Sale) Transfer of Technology possible !!

Controlling use of joint results Use of joint patent ownership to avoid antitrust problems Volker Plogmann Patents in Force Volker Plogmann Application Activities Volker Plogmann Worldwide Patent Activities Volker Plogmann Application Activities - Globalization

Volker Plogmann Application Activities - Globalization Volker Plogmann Licensing and TT Negotiation Skills for Licensing Technology General Possibilities Sale Licensing

Types Terms Issues in Licensing Volker Plogmann Licensing and TT Permitting licensor => licensee

Anything, which is owned by the licensor and otherwise could not be used by the licensee 1) Due to legal reasons (IPRs) 2) Due to factual reasons (Know-How) Volker Plogmann Types of Transfer of Technology Product/Service/System

Transfer of Equipment Transfer of Know-How Transfer of Permittance Volker Plogmann Coverage of License Agreement I Which IPRs ?

Where ? registered / non-registered territorial boarders / markets Time Frame ? Start / End / Termination Volker Plogmann Coverage of License Agreement II Quantity ?

Quality Control ? Support Technically / Marketing Documentation technical drawings, specifications, market search results...

Volker Plogmann Kinds of License Agreements Exlusive License Sole License Non-exclusive License Volker Plogmann Valuing the Technology

Cost approach Market approach Benefit approach 25 % Rule Technology Factor and others Volker Plogmann Licensing Terms

Running Royalties Downpayment/Milestones/Installments Sliding Capped Creditable or not Minimums (Maximums?) Volker Plogmann Limitations and Restrictions

Field Geography Time Terminal Rights Volker Plogmann Warranties

Protection Freedom Technical / Product Liability Volker Plogmann Intellectual Property Rights Thank you for listening! Volker Plogmann WIPO WORKSHOP ON INTELLECTUAL

PROPERTY FOR BUSINESS FOR SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) Workshop in Dar-es-Salaam, May 10 and 11 2005 Dipl.-Ing. Volker Plogmann Managing Director Patent and Trademark Department Wilhelm Karmann GmbH Full Service Vehicle Supplier, Osnabrck, Germany Volker Plogmann Wilhelm Karmann GmbH Karmann Ghia Coupe 1955 Volker Plogmann

Complete Vehicles Audi A4 Convertible 2002 Chrysler Crossfire Coup 2003 Volker Plogmann Mercedes-Benz CLK Convertible 2003 Chrysler Crossfire Roadster 2004 Roof Systems VW New Beetle Convertible 2002 Renault Mgane Coupe-Convertibles 2003 Volker Plogmann 3.5 Million Vehicles 1949-2004

Selection from reference vehicle list: VW Beetle Convert. 331,847 units VW Karmann Ghia 362,601 units VW Porsche 914 118,949 units VW Scirocco II 291,497 units Ford Escort Conv. 104,237 units VW Corrado 97,521 units

Merc.-Benz CLK 81,518 units Audi 80 Convertible 12,012 units Volker Plogmann VW Golf A4 Convert. 72,666 units VW Scirocco I 504,153 units BMW 6th Series 96,149 units Ford Escort Conv. 83,983 units

VW Golf A3 Convert. 139,577 units Merc.-Benz CLK Coup Audi A4 Convertible 31,568 units 20,906 units VW Golf A1 Convert. 388,522 units Renault Mgane Conv. 58,867 units Chrysler Crossfire Global Locations Karmann-Rheine GmbH & Co. KG Vehicle Production

Karmann U.S.A., Inc. Plymouth, Michigan Vehicle Engineering Karmann-Ghia de Mexico Puebla Roof System Production Karmann-Ghia do Brasil Ltda. Sao Paulo Tooling Stamping Vehicle Production Volker Plogmann Wilhelm Karmann GmbH Osnabrck Vehicle Engineering Tooling Roof Systems Production

ATP Automotive Testing Papenburg GmbH Papenburg Proving Ground Julius Heywinkel GmbH Bramsche Fabric & Plastics Production AGS GmbH Osnabrck Logistics Services Karmann-Ghia de Portugal Lda. Vendas Novas Fabric Production Wilhelm Karmann GmbH Germany - Osnabrck

Service Spectrum: Vehicle Engineering Tooling Roof Systems Production Founded: 1901 Employees: 6,106 total area: 435.000 m2 built-on-area: 195.116 m2 Current Key Products: Chrysler Crossfire Coupe MB CLK Convertible MB SLK (BIW Module) Volker Plogmann

Karmann-Rheine GmbH & Co. KG Germany - Rheine Service Spectrum: Vehicle Production Founded: 1965 Employees: 1,760 total area: 432.500 m2 built-on-area: 78.500 m2 Current Key Products: Audi A4 Convertible Renault Mgane II CC (RHT module) Jaguar XK8 (Soft-top Frame)

Volker Plogmann Karmann-Ghia do Brasil Ltda. Sao Paulo Service Spectrum: Tooling Stamping Vehicle Production Founded: 1960 Employees: 498 Current Key Products: Final Assembly of Land Rover 90 SW Tools for DC, Dana, Fiat, Ford, GM, Krupp, Land Rover, Honda, Renault, Scania, Volvo, VW Stamping Parts for DC, Fiat,

Krupp, Scania, TWB, Volvo, VW Volker Plogmann Karmann-Ghia de Portugal Lda. Vendas Novas Service Spectrum: Fabric & leather seat covers for Audi A4 Convertible BMW new 5 series Ford Galaxy Land Rover MB CLK Convertible VW Sharan Seat Alhambra Volker Plogmann Karmann-Ghia de Mexico Puebla Service Spektrum:

Roof System Production Founded: Employees: 2002 150 Current Product: Soft-top System for Volkswagen New Beetle Cabrio Volker Plogmann Karmann U.S.A. Plymouth,Michigan Service Spectrum: Vehicle Engineering, Roof System Production (2006)

Founded: Employees: Volker Plogmann 1996 140 ATP Automotive Testing Papenburg Service Spectrum: Proving Ground Engineering Operation Begin: 1998 Volker Plogmann Employees:

100 Testing Area: 870 ha Full Service Supplier Styling Concepts/ Advanced Engineering BIW Assembly Systems QA Tooling

Tools & Dies Stamping Volker Plogmann FEM Analysis Machining Body-inwhite Package/ Measure Concept/ Surface Class A Engineering/ Concept

Module Manufact. Design/ Engineering Vehicle Testing Paint Shop Plastics Technology Prototypes Soft-top Production

Roof Systems Powertrain & Chassis Integration Final Assembly Division & Structure in Osnabrck Tooling Tooling Vehicle Vehicle Engineering Engineering Production Production

designStudio designStudio Tools Tools and and Dies Dies Stamping Stamping conceptTeam conceptTeam BIW BIW Assembly Assembly Systems Systems Body-in-white

Body-in-white FEM FEM Analysis Analysis Machining Machining Modules/Components Modules/Components Package/Measure Package/Measure Concept/ Concept/ Surface Surface Class Class AA

Design/Engineering Design/Engineering Plastics Plastics Technology Technology Intellectual Intellectual Property Property Management Management Prototypes Prototypes Vehicle Vehicle Testing Testing Volker Plogmann Roof

Roof Systems Systems Development Design Prototypes Prototypes Testing Testing Production Production Paint Paint Shop Shop Final Final Assembly Assembly Intellectual Property Department

IP Department Patents, Utility Models Volker Plogmann Trademarks, Designs Licensing Administration Intellectual Property Management The protection of innovative solutions and the covering of Know-How in respect of the economic advantages in national and international competition is the major task

of an Intellectual Property Management The support and the consulting in-house is another topic of the Intellectual Property Management Law of Contract (Patents and Licenses) Online research in patent databases National and international prosecution Patent litigation Volker Plogmann Patent Strategy Support in reaching the company targets

Economical and professional protection of own inventions Decrease the risk of a blocking by competitors Avoidance of patent infringement Setting up a patentportfolio Volker Plogmann Patent Strategy Questions to be answered: a) Shall a patent be applied for an invention? b) At what time should the application of an invention

take place? c) Can invention be kept secret for absolute reasons? c) Which scope of protection should be aimed for? d) In which countries should an application take place? Volker Plogmann Service Invention

R & D Division IP Department Search for prior art Filing an application Volker Plogmann Service Invention 1. Employee's invention law (The German Problem!) Technical inventions

Inventorship Right to apply for patents Definition of invention Definition of employee Service or free invention Volker Plogmann Patent Strategy 2. Evaluation of inventions Evaluation for the classification of the inventions concerning the intended registration Orientation at markets and the competitive position

Evaluation of the invention by representatives (Management of Technical Development and its department managers) Volker Plogmann Patent Strategy 2. Evaluation of inventions (Example) Volker Plogmann Patent Strategy 3. Incentive-Program (Law relating to inventions of employees) an incentive is paid after registration of an

invention a payment according to the Employees invention law is done after a patent is granted and used in a product (award to the inventor) Volker Plogmann Patent Strategy 4. First filing applications Patent application - yes or no? Patent application - where and how? National Territories Volker Plogmann

Patent Strategy 4. First filing applications National Patentlaw (harmonised) National Patentoffices National Patents National, independend proceedings in all countries, where the patent will be registrated a worldwide patent does not exist ! Volker Plogmann Patent Strategy 5. Foreign subsequent applications

Foreign protection Selection of countries (production; markets) National applications PCT EPC Volker Plogmann

Patent Strategy Paris Convention international convention subsequent application in the member states possible 164 member states right of priority (1 year)

Volker Plogmann Patent Strategy 6. Examination procedure Getting a maximum extent of protection Volker Plogmann European Patent Office European Patent Office 27 contracting states 5 extension states

Registration / Search / Examination Grant / Opposition / Appeal Distribution of a European Patent Volker Plogmann European Patentsystem Distribution procedure EPO European Patent (Regional-Patent) Nationalization DE Volker Plogmann FR AT XY

PCT-System Patent Cooperation Treaty (PCT) international announcing authority 123 Member countries Registration / Search / Preliminary Examination no distribution of a patent

national/regional distribution procedures necessary (PCT is an Preliminary stage ) Volker Plogmann PCT-System International Phase PCT National and regional Phases EP Volker Plogmann US TZ DE

PCT-System Month 0 First filing, DPMA 12 PCT-filing, DPMA, EPC (Priority) 19 Request for Int. Preliminary Examination (20) 30 End of International Phase EP

Volker Plogmann DE US TZ JP Fees and Renewals 7. Fees and Renewals Payment of procedural fees administrative fees

maintenance fees Screening of the Patentportfolios takes place annually Volker Plogmann Cost schedule of a patent family (I) Locking device for cabriolet-tops First filing of the invention in Germany Foreign subsequent applications in USA, Japan and in Europe Volker Plogmann Cost schedule of a patent family (I) Cost schedule of the patent family

"Locking device for cabriolet-tops" 50000 45000 40000 35000 Total Euro 30000 Germany USA 25000 Japan 20000 Europe

15000 10000 5000 0 1992 Volker Plogmann 1993 1994 1995 1996 1997 1998

1999 2000 2001 2002 Cost schedule of a patent family (II) Element made of foamed metal First filing of the invention in Germany Foreign applications in USA, Japan and Europe Two oppositions in the german and in the european procedure

Volker Plogmann Cost schedule of a patent family (II) Cost schedule of the patent family "Element made of foamed metal" 80000 70000 Euro 60000 50000 E 40000 30000 20000 10000

0 1996 1997 1998 1999 2000 2001 2002 Volker Plogmann Total Germany USA Japan Europe Opposition Patent Strategy 8. Observation of competitors Examination of published registrations of third parties

Distribution of specific patent information to the specialized divisions specific monitoring of selected competitors Volker Plogmann Patent Strategy 9. Execution of infringement procedures Infringement of patents of third parties Development of a strategy to the practice: Objection, nullity, license negotiations

Infringement of own patent rights Discussion with the management whether or not to proceed against violators Volker Plogmann Patent Strategy Thank you for listening! Volker Plogmann

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