CHAPTER FIFTEEN INTEGRATED MARKETING COMMUNICATIONS Text by Profs.
"Bite the wax tadpole," or "Female horse stuffed with wax" In Taiwan: Pepsi's slogan, "Come alive with the Pepsi generation" came out as "Pepsi will bring your ancestors back from the dead" Objectives of Figure 15.4: Haagen-Dazs -Providing Information to...Roles, relationships and identity in qualitative interviews Steve
Such metacommentary is not something that you would expect to find in research interviews for obvious reasons. In this context, however, the admission of incompetence invokes joint laughter from interviewer and interviewee and draws on their previous relationship as colleagues,...