Consumer Behaviour - Xavier Institute of Management, Bhubaneswar

Consumer Behaviour - Xavier Institute of Management, Bhubaneswar

Buyer Behaviour Buyer Behaviour Consumer 4Ps Marketing Environment Buyer

Characteristics Buyer Decision Process Buyer Decision Marketing Stimuli 4 Ps Product

Price Place Promotion Other Stimuli Marketing Environment Economic

Technological Political Cultural Buyer characteristics

Cultural Social Personal Psychological Buyers Decision Process

Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Consumption Postpurchase behaviour Buyers Decision

Product Choice (What?) Brand Choice (Which?) Dealer Choice (Where?) Purchase Timing (When?) Purchase Amount (How much?) Cultural factors

Culture Sub - culture Social Class Social factors

Reference Groups Family Roles and Status Personal Factors Family Life Cycle

Occupation and Economic circumstances Lifestyle Personality and self - concept Psychological Factors Motivation

Perception Learning Beliefs and Attitudes Buying Roles Initiator

Influencer Decider Buyer User Buying Behaviour Complex

Dissonance - Reducing Habitual Variety seeking Buying Process Problem Recognition Information Search

Evaluation Alternatives Purchase Decision Post - Purchase Behaviour Satisfaction Actions Use and Disposal

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