Team Ask 4 Align with corporate strategy and goals 5
Market Opportunity Overweight U.S. Adults = 156M who own a Smartphone = 32M Wallys members ..with 3.7M = Smartphone 751K
6 Customer Problem and Value Proposition 7 Solution Overview Main features Competitive differentiation
8 Competitive Analysis Any other way to solve the problem, including do nothing Alternatives Indirect
Share of Wallet Category Direct Other solutions competing for the money that could be spent on your solution Similar solutions, can be delivered in alternate ways
Product Closest substitutes as perceived by your target customers 9 Go to Market Strategy Sales Channels Marketing Communications 10
Financial Analysis Revenue Cash Flow Break even IRR
NPV 11 Team 12 Ask Your recommendation What you need to implement next steps
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