Behavioural Nudges Video Selection - Amazon S3

Behavioural Nudges Video Selection - Amazon S3

Behavioural Nudges Video Selection Year 1 Micro 2019

What is a behavioural nudge? A nudge is a technique used by choice architects in order to change someones behaviour in a very easy and low-cost way,

without reducing the number of choices available. We often see it described as non-enforced compliance Many behavioural nudges seek to change the choice architecture when a decision is being made

Nudging behaviours seems to be more effective when changes are made easier, social and timely Richard Thaler on choice

architecture nudges Campaign to reduce jaywalking

Security Moms (Brazil) Soccer Song for Change

Recife Sport club: Immortal Fans Heineken Anti Drink-Driving Advert (2018)

Piano Staircase Initiative The Speed Camera Lottery

Alvin Roth: Matching markets and behaviour

David Halpern on Nudge Theory Nudge Nudge Daily decisions are affected by behavioural biases

Instinctively we favour the default option Choices are also contextual We are affected by social norms and by perceptions of fairness

A nudge is a small creative solution to a problem that subconsciously changes our behaviour Behavioura

l nudge to give blood Appealing to

social norms Exclusivity nudge

Nudge towards healthy eating

Nudge Tipping Strategy

Anti-Theft Lunch Bags

Nudge for shoppers who like assistance

in the store Spot the Behavioura

l Nudges here! Price relativity

in action Being pleasant can help

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