Barack Obama's Integrated Marketing Communications Strategy

Barack Obama's Integrated Marketing Communications Strategy

CASE STUDY ON BARACK OBAMAS STRATEGY Deepak Joshi Sekhar Dahal Jackson Subedi 1 Sakar Sharma Sarvesh Mainali INTRODUCTION First African-American president of the US 44th president of the US Opportunity to create history Birth date - Aug 4, 1961 Majored in Political Science from Columbia University in 1983 1988- entered Harvard Law School

1990- elected as the first black president of the Harvard Law Review Obama Characteristics 2 CAREER Illinois State Senator (1997-2004) U.S. Senate member (2004-2008) First African-American president of the U.S

(Nov 4 2008) 3 THE OBAMA CAMPAIGN Internet Savvy X-Box Games Internet sites- FighttheSmears

Facebook, Myspace, Blackplanet, Glee, Linkedin Segmented and Targeted voters through these sites 4 MCCAINS CAMPAIGN Concentrated advertising on media Later introduced McCainSpace

Illiterate in comparision with Obama (Tech Savvy) 7 years combatant, POW (Prisoners of War) 5 RESULT Website Obama McCain Facebook 2 Million

600,000 Twitter 112,000 4.600 You Tube 1800 330 Subscribers 115,000 28,000

Viewer Visits 97 million 2 Million 6 HOW DID THIS HELP OBAMA? Obama brand Youth focus

Advantage over McCain 4 Ps of BHO Victory with the extensive use of technology 7 Gracias 8

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