Royal Mail Advertising Mail Overview Definition Mailings which comprise a largely uniform message to all addressees, with the purpose of promoting the sale or use of products or services, or to encourage contribution to, or support of a cause. 2 Product specification Advertising Mail 4
Entry criteria The mailing must be 100% advertising content A live mail piece needs to be posted to the following address together with a copy of the Online Business Account (OBA) Sales Order within 10 working days from the date of posting Advertising Mail Content Control Team Royal Mail Mezzanine Floor 206 Whitechapel Road LONDON E1 1AA The following data criteria must be met for each mailing: 1.If you use data from anywhere other than a consent-based file, you must follow a documented procedure for suppressing customer and prospect data against the Mail Preference Service (MPS), including MPS Deceased. Data must be checked during the 30 days or less before the item that uses the data is posted (i.e. enters the pipeline).
A consent based file is defined as a data list where it can be proved that all customers and prospects have consented to receive direct marketing 2.Keep and maintain an internal suppression file to ensure that customers and prospects who request to opt out of your mailings are properly logged. Data must be checked during the 30 days or less before the item that uses the data is posted with Royal Mail. 3.Ensure all items are fully and accurately addressed and postcoded in accordance with PAF. (You have to meet a minimum of 90% address and postcode match to PAF). 5 Sortation options Unsorted with no additional options Unsorted Machine-readable ; Optical Character Reference (OCR),
Mailmark Barcode Advanced Mail Sorted Low Sort OCR Low Sort Mailmark High Sort 6 Delivery speed Unsorted options 1st Class delivery aim of next working day 2nd Class delivery aim within three working days after posting
Sorted options 1st Class delivery aim of next working day 2nd Class delivery aim within two working days after posting Economy (sorted only) Delivery aim within four working days after posting 7 Formats Unsorted letter large letter
Sorted letter large letter parcels shoe-box sizes & board game sizes 8 Formats Large Letter Letter Max 240mm
Max 165mm Max 5mm thick Parcel Shoebox Max 120mm Max 250mm Max 353mm
Max 250mm Max 25mm thick Max 350mm Max weight 2kg Large letter machine Max Max readable 245mm 10mm Parcel Board
Game Max 60mm Max 350mm thick Max 345mm Max 450mm Max weight 2kg Volumes minimum posting Unsorted (with no additional options) 1000 letters or 250 large letters
Unsorted 1000 letters or 250 large letters Sorted 4,000 letters or 1,000 large letters, parcels 10 Product sortation The Royal Mail Selection Files Low Sort: machine-readable Sort to 86 selections from Royal mail Selection Files OCR or Mailmark for letters and large letters High Sort: manual
Sort to 1529 Direct selections or 86 Residue selections from Royal Mail selection files Minimum items per direct selection 50 letters 10 large letters 5 parcels Sortation criteria Low Sort one level of sortation * if trays are to be used then an average number of items across all selections mailed to in that posting must be a minimum of 100 letter or 25 large letters if this cannot be achieved then bags must be used Selectionsminimum postcode & Minimum
address accuracy volume* level (trays) OCR Mailmar k 86 86 (inc DPS) 90% 90% Minimu
m volume (bags) 100 letters 1 25 large letters (recommended) 100 letters 1 25 large letters
Sortation criteria High Sort Two levels of sortation available Presentation*: if trays are to be used then an average number of items across all selections mailed to in that posting must be a minimum of 100 letter or 25 large letters if this cannot be achieved then bags must be used Pricing: Minimum of 50 letters required for a Direct discount Minimum of 10 large letters required for a Direct discount Minimum of 5 parcels required for a Direct discount Selections minimum postcode & address accuracy level
Residue 86 Direct 1529 90% Presentation - Pricing Minimum Minimum volume* no of items (trays) 100 letters 1 25 large letters 100 letters
50 letters 10 large letters Consolidation Combining separate clients postings into a single posting Single set of direct selections Single set of residue selections Single computer planning report
Single line listing Consolidators Post Paid Indicia (PPI) number Consolidators account number 15 Product presentation Mailpiece design Payment channel PPI unsorted options PPI and stamps - sorted options
Service indicator PPI 1st, 2nd or M - (the service indicator for Economy Mailings) Return address Standard selection code (SSC) Optional for High Sort and Low Sort Design constraints OCR And Mailmark 17 Presentation options - unsorted Option A FACE & BUNDLE
SECURELY BAG & LABEL Option B FACE CORRECTLY TRAY & LABEL Option C IF OVER 10mm THICK, DO NOT BUNDLE
BAG YORK YORK ALP YORK 18 Presentation options - sorted Option A Option B SORT
SORT FACE & BUNDLE SECURELY FACE CORRECTLY BAG & LABEL TRAY & LABEL Option C
CAGE CAGE SORT SORT IF OVER 10mm THICK AND MIN OF 200 ITEMS PER SELECTION, DO NOT BUNDLE BAG CAGE
Option D FACE & BUNDLE SECURELY ALP CAGE 19 Containers Unsorted trays for letters trays for large letters up to 10mm in thickness bags or Auto Levelling parcel containers (ALP)s for large letters over 10mm
Sorted trays* or bags for letters trays* or bags for large letters up to 10mm in thickness bags or ALPs * * for large letters over 10mm and parcels parcels, large letters or High Sort letters may be segregated bundles if they meet the minimum requirements *you need an average of 100 letters or 25 large letters across all selections mailed to, if you cannot meet this then use bags * * only with pre-agreement Presentation - summary Trays mandatory for all machine-readable unsorted postings not permitted for large letters over 10mm, A3 parcels or parcels for sorted postings - can only be used if there is an average number of items per
selection across all selections being mailed to 100 Letters 25 Large Letters If they cannot meet this requirement then they must use bags This criteria will not apply to International Bags permitted for all sorted products ALPS machine-readable Large Letters over 10mm thick Segregated Bundles permitted as current including for Low Sort Large Letters, not Low Sort Letters Unwrapped permitted as current for High Sort
Payment Payment All PPI indicia remain the same i.e. 1st 2nd and M indicating service speed and including the Delivered by Royal Mail logo Cheques not permitted and will only be allowed for Business Mail with no additional options. Meters no longer permitted for any of the sorted product options Stamps still permitted & P3484 must be used Volume Related Discounts will now be allowed on some Residue sort products Payment indicia
Discounts Machine-readability letters & large letters Sorted options and non-sorted options Sortation Directs & Residues Volume Related Discounts Low Sort Directs & Residues High Sort unsorted IN SUMMARY. 26
Options available Advertising Mail with no options Advertising Mail with sortation Advertising Mail with machine-readable options Formats letters large letters parcels Machine readability letters OCR, Mailmark large letters OCR and Mailmark 27 Royal Mail Support
Account handler Product literature User Guide Royal Mail Technical helpline 0207 371 6957 Technical Consultant - Mark Pearce 07801 777 503 28 Questions? 29
