3.03 Parts of a Print Ad

3.03 Parts of a Print Ad

3.03 Parts of a Print Ad Find examples of print ads that display the following characteristics

in each slide. Headline that creates curiosity

Headline that offers a precise solution

Headline that provides an incentive to act Illustration that gets noticed first in ad

Illustration that conveys the message of the ad

Illustration that does NOT convey the message of the ad

Appealing Layout

Unappealing layout Good balance of white space

Copy that intimidates

Copy that indicates qualification is needed Copy that offers a guarantee

Copy that has repetition of message

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